Welcome to 2013. The platforms that you use to view the web have changed dramatically, as we all know. But, do you really know by how much? 111.2 million people are now using the internet on their mobile phones and the rate has been growing exponentially in the recent years. As almost all new devices have online capabilities and wireless and mobile internet speeds are dramatically increasing, we can expect to see an even larger shift to the number of users browsing the web on mobile devices, televisions and gaming systems. In fact, mobile devices will take over traditional desktop computers in internet usage in 2013, meaning if your website is not built with a responsive design, or a separate mobile design, your site is not providing an optimal experience for the majority of your users. This can be losing you customer conversions and repeat website views now and will only increase in the future.
What I’m trying to say is you need a website that’s ready for users that browse on phones, tablets, tvs, gaming systems, and desktop computers. That’s where responsive design comes in.
What is responsive website design?
Responsive design is the ability for your website to adapt and look optimal on all displays – large, small, or tilted sideways. Your website needs the ability to adapt, especially if your website is your vehicle to making money.
Check out this image >
See how the 3 information boxes under the splash image stack on top of each other rather than sitting beside each other when scaled down to the medium size display ( The Ipad)? This is a very simplistic way to show the power of responsive design. But imagine that this can immensely improve your users experience on your website, reducing irritation with scroll bars, the need to pinch to zoom over and over or even having the ability to view your website on these different displays at all.
Why is Responsive Design Important?
- User Experience
- Search Engine Optimization
- Mobile Consumers
It’s not enough anymore that you give your users a way to view your information or products online. You have to make it effortless for them to retrieve the information they want from your website quickly and easily if you want them to come back and/or buy something from you. If your website is frustrating to navigate on devices other than a desktop computer your site will be frustrating for more than 50% of visitors in 2013. You may not feel like this is a big deal, but your competitor is one click away and if they provide a better experience to your shared audience you can trust that your users won’t stick around.
Search Engine Optimization
Search Engine Optimization you say? Yes. Google and other major search engines and SEO are not the same beasts they were a few years ago, and a lot of their metrics for ranking your website come from user experience. How your website displays information will greatly effect many quantifiable pieces of information that Google collects in ranking your website among your competitors. This includes metrics such as bounce rate, page view duration, the number of pages a users views on your site before they go elsewhere and many others.
Did you know that appealing to mobile consumers, if you own a store front, is one of the most powerful ways to drive sales from your website? If people are out and about and searching for something on their mobile phones they are much more likely to be ready to purchase what you are offering. For example, if Kyle is driving around town and searches for “Pet Store” he is much more likely to stop by your pet store and buy from you than if he is searching on his desktop computer. If your website is irritating to use while Kyle is out looking for pet stores he is much more to likely to go elsewhere and pick up his Doggy tooth brush.
Responsive design provides a quality user experience which is everything. Ask Google, they’ll tell you.
I’m doing fine without responsive design though!
You may think so, but go view your current website on your phone. Is it an enjoyable experience? Even if you are doing well with your online presence without a responsive website you could stop losing the consumers and audience that are going elsewhere by providing a better display of your information for these growing devices. There no reason to not be on your A game with your online presence when your web presence at this day and age is everything.
Hopefully you get it, and then get it.
Upgrading or redesigning your site for responsive design is a great chance to make the many improvements on your website that you’ve been leering at. We at LightBox will be aiming to create all of our websites with a responsive layout from here on. I will be providing a link to one of our new responsive sites in the very near future so you can get a view of a real responsive design in action.
Mention this blog when inquiring about a responsive website and save 10% on this service and please feel free to ask any questions you may have by commenting below.